Every marketer knows that it is always important to know who your competitors are, and what they do. Important part of our job is to make sure that we do better than competitors to get clients.
But there are different types of competitors. Yes, you know about direct and indirect competitors, substitutions, etc. But when you come to compete online competitors can be from a totally different industry. Your competitors in SEO are the links that appear on the search results page when your clients search products or services that you offer.
Often among your competitors can be such monsters as Wikipedia, Amazon, and lots of other companies that you didn’t see as your direct competitors before.