Do you need a marketing strategy for a startup?

Startup marketing strategy: a person playing chess

Sure, you need to understand how and where you will be getting your customers, what tools and channels you can use. Do empathising, brainstorming, researching your customers to understand what marketing channels you will need to use to find them and convert into paying clients. But do you need a short, mid-, and long term […]

Good to know: what is important for long term growth of your startup

There is one important principle in marketing that seems obvious, but is often neglected. It is that in the long run lifetime value of your customer should be higher that the costs of attracting and holding this customer – the client acquisition cost. Most often this parity cannot be achieved with the first 10, 100, […]