Optimize images to improve SEO and CRO of your startup website

Squeeze the size of online images

Pictures are a crucial part of every website. They are used to showcase products, services, and branding elements such as logos and banners. Unoptimized photos, however, can significantly affect the functionality and user experience of the website. Small businesses should have optimized photos on their websites for the following reasons: Reduced Image File Size Makes […]

Do you need a marketing strategy for a startup?

Startup marketing strategy: a person playing chess

Sure, you need to understand how and where you will be getting your customers, what tools and channels you can use. Do empathising, brainstorming, researching your customers to understand what marketing channels you will need to use to find them and convert into paying clients. But do you need a short, mid-, and long term […]

Good to know: what is important for long term growth of your startup

There is one important principle in marketing that seems obvious, but is often neglected. It is that in the long run lifetime value of your customer should be higher that the costs of attracting and holding this customer – the client acquisition cost. Most often this parity cannot be achieved with the first 10, 100, […]

Do you really know your competitors?

Every marketer knows that it is always important to know who your competitors are, and what they do. Important part of our job is to make sure that we do better than competitors to get clients. But there are different types of competitors. Yes, you know about direct and indirect competitors, substitutions, etc. But when […]

How to get backlinks for your startup website

You already know that getting backlinks are important to boost your website Domain Authority, which in turn helps you in getting higher on the search engines results pages. Where to find FIRST backlinks for a new website? Here are some ideas where to go for your first links. Most of these links will be “nofollow”, […]